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ADIDAS x PHARRELL


AGENCY - dotdotdash
ROLES
  • Concepting
  • Robotic Operator
  • CAD design
  • Manufactuing + Fabrication


Design and Concept Renders

For this project I created the preproduction renders to help sell the concept, design the robot accessories, and fabricated the upper cage. 

dotdotdash’s very own Adam Paikowsky worked with me to make this bot be able to programatically dance via Boston Dynamics Choreographer. It delighted Pharrell and Friends while shakening it pink butt in circles. Michael Coen shot and created a wonderful video with dotdotdash to showcase the whole thing. (see above)



Mark